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ClosedCompra Directa

Compra Directa 319/2026

Banco Central del Uruguay

Closes 05 ago. 2026, 15:00Published 24 jul. 2026
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Object

Contratación de una agencia de medios para el monitoreo, pauta y gestión de medios de campañas de comunicación digitales (en redes sociales), para el Banco Central del Uruguay

Items

  • SERVICIO DE PUBLICIDAD Y DIFUSION1 UNIDAD

How much to bid to win?

An estimate of the offer that historically won these items: the call's quantity times the unit price the State awarded in each category. A starting point for building your proposal.

Target for the full call
$ 5.069 –$ 16.555
competitive (p25) → typical winning (median)

Estimated over 1 of 1 items with comparable history.

See per-item detail
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ItemQuantityTypical priceUsual rangeEstimateHistory
SERVICIO DE PUBLICIDAD Y DIFUSION1 UNIDAD$ 16.555 $ 5.069 –$ 41.901 $ 16.555 1.278 purchases

Indicative estimate from historical awards of the same category and unit. It does not account for specifications, deadlines or terms in the bidding document, which can change the price. Always verify the official document before bidding.

Who won this before

The latest awards for each article in this call: who won, at what unit price and for which public body. Every row opens the contract.

SERVICIO DE PUBLICIDAD Y DIFUSION

See every purchase of this article
DateWinnerQuantityUnit pricePublic body
06 ago. 2026IBERIA, LÍNEAS AÉREAS DE ESPAÑA, SOCIEDAD ANÓNIMA OPERADORA3 ANUALUS$ 66.667 USDDirección Nacional de Turismo
06 ago. 2026GUEDES MARTINEZ CAROL FABIANA5 MENSUAL$ 13.279 Centro Departamental de Rivera
03 ago. 2026SOLUCIONES PUBLICITARIAS S.A.1 UNIDAD$ 96.520 Dirección General de Secretaría
31 jul. 2026DIRECCION NACIONAL DE IMPRESIONES Y PUBLICACIONES1 UNIDAD$ 1.533 Dirección Nacional de Vialidad
31 jul. 2026EL PAIS S A1 UNIDAD$ 25.116 Dirección Nacional de Vialidad

Unit prices exactly as each award published them, in their original currency and unadjusted for inflation. They are not summed.

Historical prices and who won

What the State awarded these categories for, which firms won before, and where to see the detail — to prepare your bid.

SERVICIO DE PUBLICIDAD Y DIFUSIONCode 753
10.454 contracts1.305 suppliers143 buyers2004–2026
UYU · unidad
p25$ 5.069 Median$ 16.555 p95$ 300.000
1.278 comparable
USD · unidad
p25US$ 2.227 USDMedianUS$ 8.772 USDp95US$ 105.666 USD
94 comparable

Past winners

  1. DIRECCION GENERAL DE SECRETARIA DEL MRIO. DE TURISMO221 purchases$ 590 M Profile
  2. SAVAREL S.A.101 purchases$ 296 M Profile
  3. DENA S A7 purchases$ 276 M Profile
  4. CBS OUTDOOR ADVERTISING URUGUAY SOCIEDAD ANONIMA143 purchases$ 177 M Profile

Who buys it

  1. Dirección General de Secretaría2.936 purchases$ 1,7 mil M Profile
  2. Dirección Nacional de Turismo2.189 purchases$ 1,45 mil M Profile
  3. Banco de la República del Uruguay10 purchases$ 465 M Profile
View category detail View all contracts

Reference prices computed from the category's historical awards. Each supplier's figure is the total the State awarded them in this category. Always verify the official bidding document.