State advertising

The state's advertising, and who collects it

How much the Uruguayan state spends on advertising and propaganda, which bodies pay for it, and which media and agencies receive it. Amounts are apportioned per recipient, not the full contract.

$ 5,99 mil M Spent on advertising

30%Goes to the top 5 recipients

33Advertising formats

Who receives the advertising

The biggest earners of state advertising: media, agencies and —sometimes— other public bodies. Amount apportioned per recipient within each ad type.

The list includes advertising agencies and the odd public body, not only media outlets. A recipient with a public-body name (e.g. a Secretaría) topping the ranking is a quirk of the official data worth a closer look: it may be an internal transfer or a misattributed record.

Each supplier's category is AI-generated (Gemini) from the name: it's indicative, can be wrong, verify against the source.

Who pays for it

The bodies that spend the most on advertising. Tourism, the state banks and gambling (lotteries and casinos) lead the list.

In what format

The advertising-and-propaganda catalogue categories, by spend. «Advertising and broadcast service» accounts for almost all of it. Tap a category to see those contracts.

Advertising by year

Advertising-and-propaganda spend by year, in pesos.

Source: Compras Estatales open data (OCDS), «Advertising and Propaganda» catalogue class. Totals are exact; the rankings sum each category's main recipients and payers, not the long tail.

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