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SERVICIO DE PUBLICIDAD Y DIFUSION

publicidad Fin de Año

Awarded

$ 7.324.799

≈ $ 19.327.401 in today's pesos

Award

The state awarded the purchase. Supplier and amount are now known.

View on Compras EstatalesOpens the official record for this contract on comprasestatales.gub.uy.View award View tender

Summary

Buyer · Procuring entity

Dirección Nacional de Loterías y Quinielas
FAJosé Mujica2010–2015

Supplier

S.A. EMISORAS DE TELEVISION Y ANEXOS SAETA

Supplier

MONTE CARLO S.A.

Supplier

RADIO ORIENTAL S.A.

Supplier

COMANDO S.A.

Supplier

SOCIEDAD TELEVISORA LARRAÑAGA S.A.

Supplier

DIFUSORES DEL PLATA S.A.

Supplier

COOPERATIVA DE RADIOEMISORES DEL INTERIOR

Supplier

COMPANIA URUGUAYA DE PUBLICIDAD S.A.

Supplier

EMISORA DEL PLATA S.R.L.

Supplier

YIZMEYIAN ABADJIAN ARAMAZD

Supplier

SUCESION WALFRIDO FIGUEIRA MORAN S R L

Supplier

MONTE CARLO TV S.A.

Supplier

FLEG S.A.

Supplier

RED URUGUAYA DE TELEVISION S.A.

Supplier

PARAIBA S.A.

Supplier

EMISORA ANSINA SOCIEDAD ANONIMA

Supplier

PORTAN SOCIEDAD ANONIMA

Supplier

MIRANDA COLINA MARCELO FABIAN

Supplier

ZALCBERG SITNER, PABLO

Supplier

VISOLNY S.A.

Supplier

MODACOR S.A.

Supplier

VALLEMIEL S.A.

Supplier

SARANDI COMUNICACIONES SOCIEDAD ANONIMA

Supplier

SERV. OFICIAL DE DIFUSION, RADIO TELEVISION, ESPECTACULOS

Supplier

CANAL 5 - SERV. TELEV. NAC. - TVEO

What was bought

Awarded items with quantity and unit price.

25 of 25
Award no.
R/210134210018
Award date
29 oct. 2012
Award status
Active
Supplier
S.A. EMISORAS DE TELEVISION Y ANEXOS SAETA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADWell above 75,5× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210153680016
Award date
29 oct. 2012
Award status
Active
Supplier
MONTE CARLO S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADAbove 8,6× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210153800011
Award date
29 oct. 2012
Award status
Active
Supplier
RADIO ORIENTAL S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADAbove 4,3× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210191870013
Award date
29 oct. 2012
Award status
Active
Supplier
COMANDO S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADList price 1,3× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210223730017
Award date
29 oct. 2012
Award status
Active
Supplier
SOCIEDAD TELEVISORA LARRAÑAGA S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADWell above 100,4× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210285480014
Award date
29 oct. 2012
Award status
Active
Supplier
DIFUSORES DEL PLATA S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADList price 1,3× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210356460010
Award date
29 oct. 2012
Award status
Active
Supplier
COOPERATIVA DE RADIOEMISORES DEL INTERIOR
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADIn range 1,9× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210556280016
Award date
29 oct. 2012
Award status
Active
Supplier
COMPANIA URUGUAYA DE PUBLICIDAD S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADAbove 9,0× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210700870016
Award date
29 oct. 2012
Award status
Active
Supplier
EMISORA DEL PLATA S.R.L.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADAbove 3,5× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210735240019
Award date
29 oct. 2012
Award status
Active
Supplier
YIZMEYIAN ABADJIAN ARAMAZD
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADIn range 1,4× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210753610019
Award date
29 oct. 2012
Award status
Active
Supplier
SUCESION WALFRIDO FIGUEIRA MORAN S R L
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADIn range 0,6× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/210936400013
Award date
29 oct. 2012
Award status
Active
Supplier
MONTE CARLO TV S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADWell above 83,7× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/211033950014
Award date
29 oct. 2012
Award status
Active
Supplier
FLEG S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADAbove 4,0× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/211159110015
Award date
29 oct. 2012
Award status
Active
Supplier
RED URUGUAYA DE TELEVISION S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADWell above 28,1× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/211423150012
Award date
29 oct. 2012
Award status
Active
Supplier
PARAIBA S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADAbove 3,2× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/211528710018
Award date
29 oct. 2012
Award status
Active
Supplier
EMISORA ANSINA SOCIEDAD ANONIMA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7533UNIDADList price 1,3× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/211567360014
Award date
29 oct. 2012
Award status
Active
Supplier
PORTAN SOCIEDAD ANONIMA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADList price 1,3× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/213151840010
Award date
29 oct. 2012
Award status
Active
Supplier
MIRANDA COLINA MARCELO FABIAN
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADList price 1,3× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/213270550016
Award date
29 oct. 2012
Award status
Active
Supplier
ZALCBERG SITNER, PABLO
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADAbove 3,9× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/213622480019
Award date
29 oct. 2012
Award status
Active
Supplier
VISOLNY S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADIn range 1,9× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/213644680010
Award date
29 oct. 2012
Award status
Active
Supplier
MODACOR S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADAbove 6,8× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/213944630019
Award date
29 oct. 2012
Award status
Active
Supplier
VALLEMIEL S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7533UNIDADList price 1,3× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
R/214178750010
Award date
29 oct. 2012
Award status
Active
Supplier
SARANDI COMUNICACIONES SOCIEDAD ANONIMA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7535UNIDADAbove 4,1× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
T/11016
Award date
29 oct. 2012
Award status
Active
Supplier
SERV. OFICIAL DE DIFUSION, RADIO TELEVISION, ESPECTACULOS
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADWell above 18,8× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases
Award no.
T/11024
Award date
29 oct. 2012
Award status
Active
Supplier
CANAL 5 - SERV. TELEV. NAC. - TVEO
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDADWell above 58,9× the medianMedian $ 16.356 · range $ 5.108 – 245.678 · 1.256 comparablesView comparable purchases

Each item compared against purchases of the same item over the last 36 months.

The open-data unit price does not carry the article's presentation (e.g. a 250 g container vs. 1 g), which can change how this comparison reads. When we can recover it, it appears next to the article; you can always check it on the official purchase page.

How price flags are calculated

Other awards from this agency

View all
  1. RENOVACION DE LICENCIA DE SOFTWAREARNALDO C CASTRO S A06 oct. 2026$ 16.531
  2. FOCO LEDELECTRICIDAD DANIEL S R L01 oct. 2026$ 67.633
  3. LIMPIEZA INTEGRAL DE LOCALESPULSO SRL01 oct. 2026$ 16.272
  4. RENOVACION DE LICENCIA DE SOFTWAREPALDIR S A30 set. 2026$ 12.700
Amount detail and record origin

Amount detail

UYU
$ 7.324.798,54
Items
25
Currencies
UYU
Original amount in pesos
$ 7.324.798,54
Includes conversion
No
Exchange rate as of
10 ago. 2025

Record origin

Initiation type
Tender
Source OCDS document
https://www.comprasestatales.gub.uy/ocds/release/adjudicacion-353373