SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION

Name: SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION
Creator: Dirección General Impositiva
Published: 2013-08-29T10:29:00.000Z
License: https://catalogodatos.gub.uy

Contratación de medios para la campaña de IRPF 2012

Awarded

$ 3.126.468

≈ $ 7.891.160 in today's pesos

Award

The state awarded the purchase. Supplier and amount are now known.

View on Compras EstatalesOpens the official record for this contract on comprasestatales.gub.uy.View award View tender

Summary

Buyer · Procuring entity

Dirección General Impositiva

FAJosé Mujica2010–2015

Supplier

DIARIO EL TELEGRAFO S A

Supplier

PRINT SHOP S R L

Supplier

S A EMISORAS DE TELEVISION Y ANEXOS SAETA

Supplier

EL PAIS S A

Supplier

MONTE CARLO S A

Supplier

RADIO ORIENTAL S A

Supplier

SOCIEDAD ANONIMA DIFUSORAS RADIOELECTRICAS DEL PLATA S.A.D.R.E.P.

Supplier

SOCIEDAD TELEVISORA LARRAÑAGA S A

Supplier

DIFUSORES DEL PLATA S.A.

Supplier

DIARIO RURAL S A

Supplier

COOPERATIVA DE RADIOEMISORES DEL INTERIOR

Supplier

COMPAÑIA URUGUAYA DE PUBLICIDAD S A

Supplier

EMISORA DEL PLATA S R L

Supplier

MONTE CARLO TV S A

Supplier

FLEG S.A.

Supplier

RED URUGUAYA DE TELEVISION S.A.

Supplier

EDITORIAL AGORA S.A.

Supplier

MICROCOSMOS S A

Supplier

DANELO S A

Supplier

PORTAN SOCIEDAD ANONIMA

Supplier

Supplier

Supplier

Supplier

Supplier

LISECOR SOCIEDAD ANONIMA

Supplier

RADIO DIAMANTE FM S R L

Supplier

SOMERLAND S.A.

Supplier

ATAMANT S.R.L.

Supplier

ZALCBERG SITNER PABLO

Supplier

EMISORA AZUL LIMITADA

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

Supplier

SARANDI COMUNICACIONES SOCIEDAD ANONIMA

Supplier

LUCANTO S A

Supplier

SAOMIL S A

Supplier

LA DIARIA S.A

Supplier

GARCIA VITUREIRA ALFREDO

Supplier

CARAS Y CARETAS S.A.

Supplier

BRIDAX SOCIEDAD ANONIMA

Supplier

SERV. OFICIAL DE DIFUSION, RADIO TELEVISION, ESPECTACULOS

Supplier

CANAL 5 - SERV. TELEV. NAC. - TVEO

What was bought

Awarded items with quantity and unit price.

45 of 45

Award no.: R/120023240017
Award date: 29 ago. 2013
Award status: Active
Supplier: DIARIO EL TELEGRAFO S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 0,7× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/160131360019
Award date: 29 ago. 2013
Award status: Active
Supplier: PRINT SHOP S R L

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 0,7× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210134210018
Award date: 29 ago. 2013
Award status: Active
Supplier: S A EMISORAS DE TELEVISION Y ANEXOS SAETA

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Well above 37,5× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210148400019
Award date: 29 ago. 2013
Award status: Active
Supplier: EL PAIS S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	2	UNIDAD		Above 7,1× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210153680016
Award date: 29 ago. 2013
Award status: Active
Supplier: MONTE CARLO S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Above 6,3× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210153800011
Award date: 29 ago. 2013
Award status: Active
Supplier: RADIO ORIENTAL S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 2,0× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210207830010
Award date: 29 ago. 2013
Award status: Active
Supplier: SOCIEDAD ANONIMA DIFUSORAS RADIOELECTRICAS DEL PLATA S.A.D.R.E.P.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 2,3× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210223730017
Award date: 29 ago. 2013
Award status: Active
Supplier: SOCIEDAD TELEVISORA LARRAÑAGA S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Well above 38,0× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210285480014
Award date: 29 ago. 2013
Award status: Active
Supplier: DIFUSORES DEL PLATA S.A.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,1× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210311480012
Award date: 29 ago. 2013
Award status: Active
Supplier: DIARIO RURAL S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,2× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210356460010
Award date: 29 ago. 2013
Award status: Active
Supplier: COOPERATIVA DE RADIOEMISORES DEL INTERIOR

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 3,2× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210556280016
Award date: 29 ago. 2013
Award status: Active
Supplier: COMPAÑIA URUGUAYA DE PUBLICIDAD S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Above 6,6× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210700870016
Award date: 29 ago. 2013
Award status: Active
Supplier: EMISORA DEL PLATA S R L

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,3× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/210936400013
Award date: 29 ago. 2013
Award status: Active
Supplier: MONTE CARLO TV S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Well above 30,5× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211033950014
Award date: 29 ago. 2013
Award status: Active
Supplier: FLEG S.A.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,6× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211159110015
Award date: 29 ago. 2013
Award status: Active
Supplier: RED URUGUAYA DE TELEVISION S.A.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Well above 19,5× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211224540015
Award date: 29 ago. 2013
Award status: Active
Supplier: EDITORIAL AGORA S.A.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,8× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211338610012
Award date: 29 ago. 2013
Award status: Active
Supplier: MICROCOSMOS S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	2	UNIDAD		Above 5,5× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211426910018
Award date: 29 ago. 2013
Award status: Active
Supplier: DANELO S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Below usual 0,1× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211567360014
Award date: 29 ago. 2013
Award status: Active
Supplier: PORTAN SOCIEDAD ANONIMA

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,3× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211588950015
Award date: 29 ago. 2013
Award status: Active
Supplier: LANOS S.A.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	2	UNIDAD		Above 3,6× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211599430018
Award date: 29 ago. 2013
Award status: Active
Supplier: REG S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Above 4,4× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211667170012
Award date: 29 ago. 2013
Award status: Active
Supplier: EMISORA ALFA S R L

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 2,0× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/211737150015
Award date: 29 ago. 2013
Award status: Active
Supplier: BRECHA S R L

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,2× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/212679410011
Award date: 29 ago. 2013
Award status: Active
Supplier: LISECOR SOCIEDAD ANONIMA

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Below usual 0,2× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/212920240018
Award date: 29 ago. 2013
Award status: Active
Supplier: RADIO DIAMANTE FM S R L

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 3,0× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/213226260016
Award date: 29 ago. 2013
Award status: Active
Supplier: SOMERLAND S.A.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 2,5× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/213237840019
Award date: 29 ago. 2013
Award status: Active
Supplier: ATAMANT S.R.L.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 3,1× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/213270550016
Award date: 29 ago. 2013
Award status: Active
Supplier: ZALCBERG SITNER PABLO

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,9× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/213504930014
Award date: 29 ago. 2013
Award status: Active
Supplier: EMISORA AZUL LIMITADA

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 2,0× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/213622480019
Award date: 29 ago. 2013
Award status: Active
Supplier: VISOLNY S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 2,7× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/213644680010
Award date: 29 ago. 2013
Award status: Active
Supplier: MODACOR S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 0,9× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/213836540012
Award date: 29 ago. 2013
Award status: Active
Supplier: IKUNAL S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,4× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/213944630019
Award date: 29 ago. 2013
Award status: Active
Supplier: VALLEMIEL S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,8× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/214000380019
Award date: 29 ago. 2013
Award status: Active
Supplier: ARISTA S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,4× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/214092850017
Award date: 29 ago. 2013
Award status: Active
Supplier: GANISOL S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Above 5,2× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/214178750010
Award date: 29 ago. 2013
Award status: Active
Supplier: SARANDI COMUNICACIONES SOCIEDAD ANONIMA

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	3	UNIDAD		In range 2,9× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/214348990017
Award date: 29 ago. 2013
Award status: Active
Supplier: LUCANTO S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Above 4,2× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/214663160017
Award date: 29 ago. 2013
Award status: Active
Supplier: SAOMIL S A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Above 5,8× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/215250410010
Award date: 29 ago. 2013
Award status: Active
Supplier: LA DIARIA S.A

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 2,2× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/215446900010
Award date: 29 ago. 2013
Award status: Active
Supplier: GARCIA VITUREIRA ALFREDO

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Below usual 0,5× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/215572690011
Award date: 29 ago. 2013
Award status: Active
Supplier: CARAS Y CARETAS S.A.

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 1,1× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: R/216193750014
Award date: 29 ago. 2013
Award status: Active
Supplier: BRIDAX SOCIEDAD ANONIMA

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 0,8× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: T/11016
Award date: 29 ago. 2013
Award status: Active
Supplier: SERV. OFICIAL DE DIFUSION, RADIO TELEVISION, ESPECTACULOS

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		In range 2,5× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Award no.: T/11024
Award date: 29 ago. 2013
Award status: Active
Supplier: CANAL 5 - SERV. TELEV. NAC. - TVEO

Description	Code	Quantity	Unit	Unit price	Price reference	Total
SERVICIO DE PUBLICIDAD, DIFUSION Y DISTRIBUCION	66205	1	UNIDAD		Above 13,1× the medianMedian $ 12.000 · range $ 8.000 – 203.480 · 55 comparablesView comparable purchases

Each item compared against purchases of the same item over the last 36 months.

The open-data unit price does not carry the article's presentation (e.g. a 250 g container vs. 1 g), which can change how this comparison reads. When we can recover it, it appears next to the article; you can always check it on the official purchase page.

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Amount detail and record origin

Amount detail

UYU: $ 3.126.467,61
Items: 45
Currencies: UYU
Original amount in pesos: $ 3.126.467,61
Includes conversion: No
Exchange rate as of: 10 ago. 2025

Record origin

Initiation type: Tender
Source OCDS document: https://www.comprasestatales.gub.uy/ocds/release/adjudicacion-393639