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SERVICIO DE PUBLICIDAD Y DIFUSION

Campaña publicitaria IRPF - IASS

Awarded

$ 3.104.321
Award

The state awarded the purchase. Supplier and amount are now known.

View on Compras EstatalesOpens the official record for this contract on comprasestatales.gub.uy.View award View tender

Summary

Buyer · Procuring entity

Dirección General Impositiva
FATabaré Vázquez2015–2020

Supplier

PRINT SHOP S R L

Supplier

S A EMISORAS DE TELEVISION Y ANEXOS SAETA

Supplier

EL PAIS S A

Supplier

MONTE CARLO S A

Supplier

SOCIEDAD TELEVISORA LARRAÑAGA S A

Supplier

COMPAÑIA URUGUAYA DE PUBLICIDAD S A

Supplier

MONTE CARLO TV S A

Supplier

BRECCIA GUZZO SONIA SUSANA

Supplier

EDITORIAL AGORA S.A.

Supplier

MICROCOSMOS S A

Supplier

PORTAN SOCIEDAD ANONIMA

Supplier

LANOS S.A.

Supplier

REG S A

Supplier

RADIO DIAMANTE FM S R L

Supplier

ATAMANT S.R.L.

Supplier

OUTFRONT MEDIA URUGUAY S.A.

Supplier

EMISORA AZUL LIMITADA

Supplier

VALLEMIEL S A

Supplier

GANISOL S A

Supplier

SARANDI COMUNICACIONES SOCIEDAD ANONIMA

Supplier

DOLSUR S A

Supplier

LA DIARIA S.A

Supplier

CARAS Y CARETAS S.A.

Supplier

BRIDAX SOCIEDAD ANONIMA

Supplier

CETINIC BARREIRO ANTONIO VLADIMIR SUCESION DE

Supplier

DILURA SOCIEDAD ANONIMA

Supplier

COOPERATIVA DE TRABAJO LABRECHA

Supplier

FANTIRE SOCIEDAD ANONIMA

What was bought

Awarded items with quantity and unit price.

35 of 35
Award no.
R/160131360019
Award date
11 may. 2015
Award status
Active
Supplier
PRINT SHOP S R L
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753157.079UNIDAD$ 3 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 491.657
SERVICIO DE PUBLICIDAD Y DIFUSION 7537.370UNIDAD$ 22 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 161.550
Award no.
R/210134210018
Award date
11 may. 2015
Award status
Active
Supplier
S A EMISORAS DE TELEVISION Y ANEXOS SAETA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753660UNIDAD$ 674 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 444.840
Award no.
R/210148400019
Award date
11 may. 2015
Award status
Active
Supplier
EL PAIS S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDAD$ 52.650 Above 3,2× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 52.650
SERVICIO DE PUBLICIDAD Y DIFUSION 753500.000UNIDAD$ 0 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 105.000
Award no.
R/210153680016
Award date
11 may. 2015
Award status
Active
Supplier
MONTE CARLO S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531.920UNIDAD$ 29 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 55.680
Award no.
R/210223730017
Award date
11 may. 2015
Award status
Active
Supplier
SOCIEDAD TELEVISORA LARRAÑAGA S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753660UNIDAD$ 685 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 452.100
Award no.
R/210556280016
Award date
11 may. 2015
Award status
Active
Supplier
COMPAÑIA URUGUAYA DE PUBLICIDAD S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753960UNIDAD$ 43 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 41.280
Award no.
R/210936400013
Award date
11 may. 2015
Award status
Active
Supplier
MONTE CARLO TV S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753490UNIDAD$ 610 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 298.900
Award no.
R/211076860017
Award date
11 may. 2015
Award status
Active
Supplier
BRECCIA GUZZO SONIA SUSANA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753120UNIDAD$ 233 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 28.000
Award no.
R/211224540015
Award date
11 may. 2015
Award status
Active
Supplier
EDITORIAL AGORA S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDAD$ 60.480 Above 3,7× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 60.480
Award no.
R/211338610012
Award date
11 may. 2015
Award status
Active
Supplier
MICROCOSMOS S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDAD$ 31.482 In range 1,9× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 31.482
Award no.
R/211567360014
Award date
11 may. 2015
Award status
Active
Supplier
PORTAN SOCIEDAD ANONIMA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753960UNIDAD$ 16 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 15.360
Award no.
R/211588950015
Award date
11 may. 2015
Award status
Active
Supplier
LANOS S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531.440UNIDAD$ 28 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 40.320
Award no.
R/211599430018
Award date
11 may. 2015
Award status
Active
Supplier
REG S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDAD$ 31.100 In range 1,9× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 31.100
Award no.
R/212920240018
Award date
11 may. 2015
Award status
Active
Supplier
RADIO DIAMANTE FM S R L
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753827UNIDAD$ 24 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 19.798
Award no.
R/213237840019
Award date
11 may. 2015
Award status
Active
Supplier
ATAMANT S.R.L.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753157UNIDAD$ 374 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 58.650
Award no.
R/213291820012
Award date
11 may. 2015
Award status
Active
Supplier
OUTFRONT MEDIA URUGUAY S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 75360UNIDAD$ 821 Below usual 0,1× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 49.250
SERVICIO DE PUBLICIDAD Y DIFUSION 75360UNIDAD$ 1.554 Below usual 0,1× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 93.250
Award no.
R/213504930014
Award date
11 may. 2015
Award status
Active
Supplier
EMISORA AZUL LIMITADA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753960UNIDAD$ 22 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 21.120
Award no.
R/213944630019
Award date
11 may. 2015
Award status
Active
Supplier
VALLEMIEL S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531.920UNIDAD$ 18 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 34.560
Award no.
R/214092850017
Award date
11 may. 2015
Award status
Active
Supplier
GANISOL S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753300.000UNIDAD$ 0 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 54.000
Award no.
R/214178750010
Award date
11 may. 2015
Award status
Active
Supplier
SARANDI COMUNICACIONES SOCIEDAD ANONIMA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531.920UNIDAD$ 19 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 36.480
SERVICIO DE PUBLICIDAD Y DIFUSION 7531.920UNIDAD$ 24 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 46.080
SERVICIO DE PUBLICIDAD Y DIFUSION 753960UNIDAD$ 35 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 33.600
Award no.
R/214212490012
Award date
11 may. 2015
Award status
Active
Supplier
DOLSUR S A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753300.000UNIDAD$ 0 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 60.000
Award no.
R/215250410010
Award date
11 may. 2015
Award status
Active
Supplier
LA DIARIA S.A
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDAD$ 33.585 In range 2,1× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 33.585
Award no.
R/215572690011
Award date
11 may. 2015
Award status
Active
Supplier
CARAS Y CARETAS S.A.
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDAD$ 25.000 List price 1,5× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 25.000
Award no.
R/216193750014
Award date
11 may. 2015
Award status
Active
Supplier
BRIDAX SOCIEDAD ANONIMA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDAD$ 41.040 Above 2,5× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 41.040
Award no.
R/216463500015
Award date
11 may. 2015
Award status
Active
Supplier
CETINIC BARREIRO ANTONIO VLADIMIR SUCESION DE
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531.920UNIDAD$ 20 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 38.400
Award no.
R/216945980018
Award date
11 may. 2015
Award status
Active
Supplier
DILURA SOCIEDAD ANONIMA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7532.500UNIDAD$ 4 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 10.850
SERVICIO DE PUBLICIDAD Y DIFUSION 7532.500UNIDAD$ 13 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 33.150
SERVICIO DE PUBLICIDAD Y DIFUSION 753150UNIDAD$ 61 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 9.180
Award no.
R/217116690019
Award date
11 may. 2015
Award status
Active
Supplier
COOPERATIVA DE TRABAJO LABRECHA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 7531UNIDAD$ 54.648 Above 3,3× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 54.648
Award no.
R/217460290018
Award date
11 may. 2015
Award status
Active
Supplier
FANTIRE SOCIEDAD ANONIMA
DescriptionCodeQuantityUnitUnit pricePrice referenceTotal
SERVICIO DE PUBLICIDAD Y DIFUSION 753960UNIDAD$ 43 Below usual 0,0× the medianMedian $ 16.356 · range $ 5.191 – 245.156 · 1.258 comparablesView comparable purchases$ 41.280

Each item compared against purchases of the same item over the last 36 months.

The open-data unit price does not carry the article's presentation (e.g. a 250 g container vs. 1 g), which can change how this comparison reads. When we can recover it, it appears next to the article; you can always check it on the official purchase page.

How price flags are calculated

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  3. LICENCIA DE SOFTWAREATEL S A06 oct. 2026$ 12.149
  4. AMPLIACION DE SISTEMA DE INCENDIOA. CASTRO SERVICIOS & TECNOLOGÍA S.A.06 oct. 2026$ 22.167
Amount detail and record origin

Amount detail

UYU
$ 3.104.321,14
Items
35
Currencies
UYU
Original amount in pesos
$ 3.104.321,14
Includes conversion
No
Exchange rate as of
10 ago. 2025

Record origin

Initiation type
Tender
Source OCDS document
https://www.comprasestatales.gub.uy/ocds/release/adjudicacion-472409